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Privacy Policy

Privacy Policy


1. What this policy describes

This policy describes how we will collect and use personal data about you.
We process information about:
“Prospects” potential customers or referrers;
“Customers” who have bought goods or services from us;
“Suppliers”, “Associates” suppliers or potential suppliers of goods or services to us;
“Affiliates” who have signed up to our affiliate scheme (if we have one).

2. What information do we process, and why?


2.1 Prospect


Most of the information we process comes from you. We process it so we can reply to you, and when you contact us again we know what you asked before, what you were sent, and what you told us. Typically, we are collecting name, contact details, how we came across you, and background information from you or published by you on social media or freely accessible on the internet, on why you might be interested in our products or services or a relevant contact for our business. If you sign up to a newsletter list, you will be sent what you asked for. We normally operate ‘double opt-in’ lists and you will need to reconfirm your subscription before anything is sent. You can unsubscribe at any time by clicking the unsubscribe button on any email. You are not automatically subscribed to any other lists, but may be invited to join an appropriate one. If we email you individually using our own email system, or respond to an email sent to us at any of our business email addresses, a copy of that email will also be stored. If you make an enquiry via our website, we will keep details of that enquiry and response for our data retention period. We do not routinely keep special category data. To the extent we hold this, it was supplied or made publicly available by you.

2.2 Customer


Once you buy something from us, we will collect information from you at the point of sale. This will include the information we collect from Prospects (above). We collect your email address, phone number and postal address so we can provide what we have contracted to, invoice you and keep proper records of our business relationship. We process your data to support the delivery the goods and services you have bought. We keep records of the goods/services provided to you, and information you give us, so we can support you when needed and advise you of any additional services you may need.

Financial and credit card details:


We do not receive or store your credit card details. Credit/debit card payments are handled by an external secure processor in accordance with their data security policies. We receive limited information from our credit/debit card processor for us to tie up your payment with your invoice. If you pay us by bank direct transfer, we know only what the bank tells us, which is usually the name of the person who paid us and how much and the reference number. We do not routinely keep credit scores nor use credit reference agencies.

When we are processing data about you on behalf of a customer, we are operating under the banner of our customer’s data privacy policy. We will refer any enquiry from you to them, as they are the ‘data controller’ responsible for dealing with your query. But we will support that by providing relevant information to our customer for passing to you.

2.3 Supplier and Associates


We collect information on potential and actual associates. This is mostly provided by you, but we do add to it the same kind of data we use for Prospects. If you become an associate, we keep a copy of your details so we can pay you. We also keep a record of invoices/payments for accounting purposes. We keep a record of the work you undertook for us/our clients along with any comments, reviews or suggestions about that work including complaints (if any) and their resolution. This information is all needed to manage our customer relationships and our supply chain.

2.4 Affiliate


If we set up an affiliate scheme, affiliate data will be held in accordance with this policy. We will ask you for information when you apply and that will be kept to administer the affiliate scheme.

3. Newsletters and automated emails


We monitor who opens what in our newsletter lists, and pre-set sequences of information we send you. We do this, so we can see if content is popular and generate more of it, or if it is not read. There may be sub-routines that trigger if you click on links or articles. These are designed to offer you more information about things you are interested in. You can unsubscribe from these sequences at any time. Existing customers may receive emails about specific offers relating to things you have already purchased. You can unsubscribe from these at any time. From time to time, we contact individual email newsletter subscribers but it is extremely rare. This would normally be if something odd were going on and we wanted to check you could see and use the content or find out what was causing a problem.

4. Data sharing – Third parties


We do not sell or exchange your personal data with organizations who may want to sell you something or use your data for research or other purposes.

4.1 Platforms


We keep a list of the software platforms we use to run our business. If you would like a list of all the platforms we use, please email us at support@longavite.com.

4.2 People


We have an outsourced support team for our own business, which may include Virtual Assistants, Web Designers, IT support, Sales and Marketing, Accounting and more. They have limited access to your data, where the service they provide to us means they need it. For example, if our IT support wants to check the functionality of a laptop or back up, they may need temporary access to information that may include something about you. For example, if we invoice you, our Accountant needs to process the information in the invoice. Your information/advice is held in the strictest confidence. Our team are all contracted to strict confidentiality clauses.

5 Where is your data located?


Like most small businesses, we do not have any tailor-made software – we use mainstream packages for everything from our customer records, to email, to accounting. This means that some of your data may be held in the EEA, and some may be held in services in the USA (with suitable data privacy shields) or elsewhere. We have picked mainstream suppliers with appropriate security standards.

6. Retention periods


Your information will be kept for the length of time set out in our retention. We need to keep customer information long enough to satisfy local authorities and our insurers. We keep information on prospective customers long enough to make our sales enquiry system effective. If you subscribed to a newsletter or updates list, you will remain on the list(s) you joined until you unsubscribe from that list.

7. Your rights


You have the right to know what information we are collecting on you, and to amend it if it is inaccurate. If you feel for some reason we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know and we will take appropriate action. If you want to know what information we have about you (if any) email us at the email address set out above and give us your name, email address(es) and we will happily do a search and let you know what information we hold on you and how we are using it/have used it. You have a “right to be forgotten” - but that does have some legal limits to it. If you want us to remove information about you, let us know. If you have been a customer, we may not be able to remove all data as we will have to ensure that we can continue to comply with legal, accounting, taxation and our insurer’s requirements.

8. Complaints


If you have a complaint about the way we are handling your information or how we have responded to a request for information or removal, you can take this up in the first instance by emailing us at the email address set out above. If we can’t sort it out, you can contact the relevant supervisory authority in Czech Republic.

9. Cookies


Cookies are small text files that are stored on our computer while browsing the internet. They usually describe our information such as username and password when we visit the same site later, to "remember" us and login without us writing anything. Cookies may come from the website we have visited or from someone else. If the user wishes to delete them this option is given through the web browser.

We use cookies on our websites.

- A cookie is a small piece of text that is sent to the browser by a website you are visiting.

- Makes it easy for the site to memorize information about your visit, such as your preferred language and other settings.

- This can make your next visit easier and make the site more useful for you.

- Cookies play an important role. Without them, using the web would be a much more complicated experience.

We use cookies for many reasons. We use them, for example, to memorize your secure search preferences, to count the number of visitors to a page, or to make it easier for you to sign up for our services and to protect your data.